TOBA Inc.
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TOBA Inc. - overview
Established
1995
Location
-, NE, US
Primary Industry
Food
About
TOBA Inc. is a food service holding company specializing in high-quality food production, commercial kitchen supplies, and targeted marketing solutions across various sectors including food service, education, and retail. Founded in 1995, TOBA Inc. operates primarily in Grand Island, US as a comprehensive food service holding company.
It was formed through a merger of DI Manufacturing and Taste Traditions, which laid the foundation for Wald Family Foods, one of its key entities. The company has engaged in a total of one deal, with the most recent transaction occurring on July 14, 2017, where it was acquired by US Food Inc. , a company affiliated with Clayton Dubilier & Rice and KKR. The acquisition deal, whose financial terms were not disclosed, was finalized by late July 2017.
The company is led by CEOs Tommy Wald and Tony Wald. TOBA Inc. operates through three specialized entities: Wald Family Foods, Midwest Restaurant Supply, and Agency 877. Wald Family Foods focuses on mass food production, offering a diverse range of high-quality food products for food service, schools, military, and retail sectors.
Midwest Restaurant Supply provides commercial kitchen and dining supplies through its retail outlet in Grand Island, Nebraska, and direct B2B transactions. Agency 877 offers marketing solutions that enhance brand visibility for TOBA's companies and external clients, serving multiple geographical markets across the Midwest and beyond. TOBA Inc. generates revenue through business-to-business sales and partnerships across its operating divisions.
Wald Family Foods engages in bulk sales agreements with institutional clients to ensure a steady supply of food products. Midwest Restaurant Supply operates on a wholesale model supplying kitchen equipment to commercial establishments while also serving retail customers. Agency 877 generates revenue through project-based fees and retainer agreements for its marketing services, creating a diversified revenue stream that supports the financial health of the company. TOBA Inc.
aims to leverage upcoming initiatives focusing on enhancing its product offerings and expanding into new markets. The company has plans to launch new products designed for institutional clients, although specific release dates are currently undisclosed. Furthermore, TOBA is targeting expansions into additional geographic regions to enhance its market presence. The funding from the acquisition deal concluded in July 2017 will support these growth initiatives, enabling the company to strengthen its operational infrastructure and expand its market reach.
Current Investors
US Foods Holding Corp.
Primary Industry
Food
Sub Industries
Snack Foods, Food & Beverage Distribution
Website
www.tobafoods.com
Company Stage
Add-on
Total Amount Raised
Subscriber access only
TOBA Inc. - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Add-on | Completed | TOBA Inc. | - |
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TOBA Inc. - employee data


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