The Looma Project, Inc.
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The Looma Project, Inc. - overview
Established
2016
Location
Durham, NC, US
Primary Industry
Marketing/Advertising
About
Founded in 2016 by Cole Johnson (CEO), and based in North Carolina, US, The Looma Project, Inc. is a digital service company that provides an end-to-end in-store network and advertising service to help brands and businesses communicate with their target audiences. In December 2025, The Looma Project, Inc. raised USD 10 million in series B funding led by Staley Capital.
The round was part of a larger USD 13 million series B and debt funding. Looma provides an in-store digital media platform that features a network of screens designed for various purposes. The platform includes atmospheric screens for global messaging and brand advertising, high-value space screens that offer product stories and educational content, and in-aisle interactive screens that present recommendations and product information. Additionally, Looma operates Relay™, a marketplace connecting filmmakers and creators to produce content tailored for retail environments.
The company intends to use the December 2025funding to fuel rapid national expansion, including deployment across Kroger stores and further growth of its in-store retail media network.
Current Investors
YETI Capital, Cofounders Capital, Triangle Tweener Fund
Primary Industry
Marketing/Advertising
Sub Industries
eMarketing/Digital Marketing, Analytics & Performance Software, Sales & Marketing Software, Digital Media
Website
www.theloomaproject.com/
Verticals
AdTech
Company Stage
Series B
Total Amount Raised
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