Sorso

Based in the US, Sorso is a water systems company focused on improving drinking water quality through advanced purification technologies. Sorso specializes in water purification solutions, enhancing household water quality. Headquartered in Miami Lakes, US, the company has undergone strategic pivots to focus on residential markets. The company's founder has a history of entrepreneurship, though specifics on other ventures are not provided.

Sorso has recently engaged in a single funding round, raising an undisclosed amount in a SERIES B deal on May 23, 2025, targeting improvements to its service offerings. Sorso Wellness Water specializes in advanced water purification systems designed to enhance the quality of drinking and household water. The company’s primary offerings include a whole-home water filtration system and water softeners that utilize high-quality materials to provide alkaline purified water on tap. These systems are engineered to address issues associated with hard water, such as mineral buildup and unpleasant tastes or odors, thereby improving the overall quality of water used for drinking, cooking, bathing, and laundering.

Targeting residential customers, Sorso aims to deliver cleaner and softer water, benefiting not only individual households but also enhancing the health and well-being of end users by reducing the presence of contaminants like chlorine. Their products are marketed primarily in North America, where the demand for improved water quality is rising among consumers concerned about health and environmental issues. Sorso Wellness Water operates on a direct-to-consumer model, primarily engaging with residential clients who are looking to improve their household water quality. The company offers a range of products that may be purchased outright or possibly through financing options, which could facilitate easier access for consumers.

Customers are likely to experience an initial installation fee as part of the purchasing process, followed by ongoing maintenance or filter replacement services that ensure the longevity and efficiency of the systems. While specific pricing plans are not disclosed, the company emphasizes affordable access to top-tier water purification solutions, which may include promotional offers for new customers. The firm’s revenue structure is bolstered by customer referrals and positive testimonials, highlighting the effectiveness and satisfaction associated with their products. In May 2025, Sorso raised an undisclosed amount of SERIES B funding from unspecified investors.

The company will use the funding to develop next-generation filtration and smart-monitoring technologies, expand into major U. S. cities, and build local service infrastructure.