Pelican Products, Inc.

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Pelican Products, Inc. - overview

Established

1976

Location

Torrance, CA, US

Primary Industry

Consumer Products

About

Pelican Products, Inc. is a manufacturer specializing in high-performance protective cases, coolers, flashlights, and travel gear designed to meet the rigorous demands of various professional and recreational users. Founded in 1976, Pelican Products, Inc. is headquartered in Torrance, US, and focuses on designing and manufacturing protective storage solutions.


The company has undergone significant growth and was acquired by Platinum Equity in October 2021 from Behrman Capital. The founders include Ahmed Atwain, Alexandra Bono, Alexandre Breillot, Dominic Wrein, and Ghansham Vaswani, with Alexandra Bono serving as CEO. As of the latest record, Pelican has raised a total of USD 570. 00 mn through a RECAPITALISATION round.


Pelican Products, Inc. specializes in the design and manufacturing of high-performance protective cases, coolers, flashlights, and travel gear tailored for various user needs. Their core product offerings include the iconic Protector Case™, recognized for its waterproof, crushproof, and dustproof features, making it ideal for safeguarding valuable equipment such as firearms, photography gear, and sensitive electronics. Other notable products include the lightweight Air Cases, designed for easy transport while maintaining exceptional durability, and the versatile Storm Cases that offer advanced water resistance.


Pelican's customer base ranges from outdoor enthusiasts to professionals in photography, military, and emergency services, with products sold globally across North America, Europe, and Asia. Pelican generates revenue through direct-to-consumer sales, partnerships with retailers, and B2B transactions. The company's distribution channels include e-commerce platforms and major retail outlets, where customers can purchase individual items or bulk orders. Flagship products such as the Protector Case™ and Air Cases are often marketed through special promotions and subscription models that enhance customer engagement.


Pricing structures reflect the premium nature of these products, ensuring competitive positioning within outdoor and professional markets. Revenue is further supported through ancillary sales of accessories like padded dividers and TrekPak organizers, which complement the primary case offerings. Pelican’s diversified revenue stream is indicative of its expansive market reach and commitment to quality, serving a wide array of sectors that require reliable and durable protective solutions. Pelican Products, Inc.


aims to leverage its recent acquisition by Platinum Equity to expand its product offerings and enhance growth. The company plans to introduce new innovative products, although specific details on upcoming releases have not been disclosed. In addition, Pelican is targeting expansion into new geographic regions, focusing on enhancing its presence in emerging markets by the end of 2023. The USD 570.


00 mn raised during the RECAPITALISATION will support these strategic initiatives.


Current Investors

Platinum Equity

Primary Industry

Consumer Products

Sub Industries

Consumer Electronics, Recreational Hobbies & Sporting Goods

Website

www.pelican.com

Verticals

E-commerce, Manufacturing

Company Stage

Mature

Total Amount Raised

Subscriber access only

Pelican Products, Inc. - deals

Deals TypeDeal StatusTarget (s)Deal DateInvestor(s)Seller(s)Deal size (Mn)Enterprise value (Mn)Post-money valuation (Mn)EBITDA multiple (x)Revenue multiple (x)Lead partner (s)
Secondary BuyoutCompletedPelican Products, Inc.-
RecapitalisationCompletedPelican Products, Inc.-
Add-onCompletedMinnesota Thermal Science-
Private DebtCompletedPelican Products, Inc.-
Add-onCompletedTrimcast Pty Ltd-

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