Orca

Based in the US, Orca operates as a livestream and social commerce platform, connecting consumers and brands through innovative shoppable content that enhances online purchasing experiences. Orca is a livestream and social commerce solution provider founded in 2020 in California City, US. The company has engaged in 1 deal and most recently completed a significant acquisition on March 25, 2026, when Growth Catalyst Partners acquired Orca and Sapphire Studios, merging them to form Third. The founder's history is not publicly detailed.

Orca specializes in providing a comprehensive livestream and social commerce solution tailored for both consumers and brands. Its core offerings include shoppable livestreams and short-form videos designed to enhance consumer engagement and facilitate seamless purchasing experiences. The company operates over 70,000 affiliate sellers, enabling a broad distribution network that connects top-tier brands with consumers across multiple platforms. Orca collaborates with internationally recognized retailers and consumer brands such as Estée Lauder, Unilever's Liquid IV, Nestlé's BlueBottle Coffee, Zappos, Samsung, and Amazon, ensuring a diverse client base.

The primary geographical markets for Orca's products and services include the United States, Mexico, the United Kingdom, and various countries in Europe, catering to a global audience seeking enhanced digital shopping experiences. Orca generates revenue through a multi-faceted approach that integrates partnerships with brands and affiliate sellers. The company operates on a model that includes revenue-sharing arrangements with affiliate sellers, who earn commissions on sales generated through their promotion of Orca's livestreams and videos. Additionally, Orca collaborates with brands to create bespoke shoppable content, further enhancing its revenue streams through partnerships.

The financial structure of these transactions typically involves direct-to-consumer sales facilitated by Orca's platform, where brands pay for services that enhance their visibility and sales potential. Specific pricing structures for these services have not been disclosed, but they comprise a blend of service fees and commission-based earnings associated with the sales generated through its innovative livestream and social commerce solutions. Following the merger to form Third, Orca plans to leverage the integration to enhance its offerings in the social commerce space. The acquisition allows Orca to provide a single, cohesive solution that combines the strengths of both companies.

Future growth strategies include the expansion into new geographic regions, although specific markets have not been disclosed. The recent acquisition will support these initiatives by streamlining operations and expanding market reach.