My Policy Limited

Based in the UK, My Policy Limited specializes in telematics-based car insurance, primarily targeting young drivers and individuals who prefer mileage-based premiums, offering a unique model that emphasizes cost savings through reduced driving distances. My Policy Limited is focused on providing innovative car insurance solutions utilizing telematics technology. Founded in 1995 in the UK by Charles More, the company has undergone significant changes to its business strategy, including a recent acquisition in January 2025 when The Acorn Group, a subsidiary of Inflexion Private Equity Partners, acquired My Policy Limited. The company's operations are centralized in the UK, where it continues to address the needs of its target market through its unique offerings.

In its latest funding round, the company raised GBP 40. 000 mn through a BUYOUT, bringing the total amount raised to GBP 40. 000 mn. This recent transaction highlights the company's attractiveness to investors.

My Policy Limited specializes in telematics-based car insurance tailored primarily for young drivers and those who prefer to limit their mileage. The company offers a unique insurance model where premiums are determined by the distance driven, allowing customers to save on costs by reducing their mileage. Their core product includes a Telematics Device, either installed by My Policy or self-installed by the user, which tracks driving behavior in real-time. This device enables the generation of a driver score, reflecting driving safety and behavior, providing valuable insights to the user.

My Policy serves a diverse clientele, particularly focusing on individuals aged 24 and under, who are often new to driving or looking for affordable insurance solutions, primarily available throughout the United Kingdom. My Policy Limited generates revenue primarily through subscription-based car insurance products, with a reported revenue of GBP 6,959,554. 60 for the year 2023. The business model allows customers to pay monthly premiums based on their driving habits and mileage.

The flexibility of adjusting mileage limits and the alignment of pricing with driving scores incentivizes safer driving behaviors, ensuring a supportive relationship with its customers. The EBITDA for 2023 was GBP 11,094. 70, reflecting the company's operational efficiency in its niche market. My Policy Limited is poised for growth following its recent acquisition by The Acorn Group.

In February 2025, this acquisition aims to enhance the insurance solutions offered and accelerate growth initiatives. The company is expected to expand its product offerings and potentially explore new markets to offer telematics insurance solutions. The recent funding will support these strategic initiatives, enabling My Policy Limited to strengthen its market position and accelerate its growth trajectory.