Kraft Foods Group
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Kraft Foods Group - overview
Established
2012
Location
Northfield, IL, US
Primary Industry
Food
About
Kraft Foods Group specializes in producing a wide range of food and beverage products, focusing on quality and nutrition for various consumer needs across the globe. Founded in 2012 and headquartered in Northfield, US, Kraft Foods Group operates as a prominent player in the food industry, offering a diverse portfolio of foods. The company was formed as a part of the Kraft Heinz Company, which resulted from a merger, and has no reported subsidiaries. The founder's background information is not disclosed publicly.
The Kraft Heinz Company boasts a diverse portfolio of food and beverage products, focusing on delivering high-quality, nutritious options for various eating occasions. The company's core offerings include a wide range of sauces, condiments, meals, snacks, and dairy products, with well-known brands such as Heinz Ketchup, Kraft Macaroni & Cheese, and Oscar Mayer. These products cater to both retail consumers and food service clients, with applications in home cooking, restaurant dining, and on-the-go consumption. The company serves a global customer base, distributing products across North America, Europe, Asia, Latin America, and the Middle East, targeting supermarkets, restaurants, and food distributors.
Kraft Heinz is committed to innovation in their product lines, frequently introducing new flavors and packaging to meet changing consumer preferences. The revenue of The Kraft Heinz Company is derived from a multifaceted transactional structure, encompassing both direct-to-consumer and B2B channels. The company engages in partnerships with major retailers and wholesalers, providing its products through grocery chains, convenience stores, and various online platforms. Transactions occur predominantly through bulk sales to retailers, who then sell the products at retail prices to end consumers.
In addition, Kraft Heinz may enter into agreements with food service providers, supplying them with branded products that cater to their menu offerings. Flagship products, such as Heinz Ketchup and Kraft Singles, represent significant contributors to revenue, reflecting the company's strong market presence and brand recognition in the competitive food and beverage sector.
Primary Industry
Food
Sub Industries
Food
Website
www.kraftfoodsgroup.com
Total Amount Raised
Subscriber access only
Kraft Foods Group - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Private Placement/Follow on | Completed | The Kraft Heinz Company | - | ||||||||
| Trade Sale | Completed | The Kraft Heinz Company | - | ||||||||
| Trade Sale | Completed | The Kraft Heinz Company | - | ||||||||
| Private Placement/Follow on | Completed | The Kraft Heinz Company | - | ||||||||
| Trade Sale | Completed | The Kraft Heinz Company | - |
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