Second Nature Brands
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Second Nature Brands - overview
Established
1933
Location
Madison Heights, MI, US
Primary Industry
Food
About
Kar Nut Products Company is a manufacturer of snack foods, specializing in a variety of nut-based products and trail mixes designed for health-conscious consumers and outdoor enthusiasts. Founded in 1933 and headquartered in Madison Heights, US, Kar Nut Products Company focuses on producing nut snacks and trail mixes. The company was recently acquired by CapVest in April 2022, which aims to propel its growth through investment in product innovation and acquisitions. Vic Mehren continues to serve as CEO.
Kar's Nuts specializes in a diverse range of snack products, primarily focusing on trail mixes and various nut varieties. Their core offerings include signature trail mixes like Sweet 'N Salty Mix®, Dunkin'™ Mixes, and combinations featuring popular candies such as M&M'S®. Their products are tailored for health-conscious individuals and outdoor enthusiasts, available through direct-to-consumer channels and retail partnerships across the United States and Canada. Kar's Nuts generates revenue through direct-to-consumer sales and retail partnerships.
Their revenue streams include single purchases and subscription services for loyal customers. Flagship items like Sweet 'N Salty Mix® and Dunkin'™ Mixes are competitively priced for both individuals and bulk buyers, capitalizing on variety packs to attract consumers looking for mixed flavors. Following its acquisition in April 2022, Kar Nut Products Company plans to accelerate growth by investing in product innovation and enhancing category leadership. The company aims to expand its market presence through transformational acquisitions.
Specific details regarding new product launches or geographic expansion plans have not been provided yet.
Current Investors
CapVest
Primary Industry
Food
Sub Industries
Snack Foods
Website
www.karsnuts.com
Verticals
E-commerce, Manufacturing
Company Stage
Mature
Total Amount Raised
Subscriber access only
Second Nature Brands - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Secondary Buyout | Completed | Second Nature Brands | - | ||||||||
| Add-on | Completed | Morley Candy Makers, Inc. | - | ||||||||
| Buyout | Completed | Second Nature Brands | - |
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