Invisible Apps, Inc.

Invisible Apps, Inc. specializes in CRM and workflow management solutions tailored for property management teams, facilitating seamless customer interactions and operational efficiency through integrated communication tools. Founded in 2017 and headquartered in San Francisco, US, Invisible Apps, Inc. focuses on providing CRM solutions for property management teams.

The company has secured USD 5. 00 mn in funding through 2 deals, with the latest investment occurring in December 2019. Grégory Horion is the founder, bringing entrepreneurial experience to the firm, while Sina Shekou serves as the CEO. APTLY's core product offerings focus on CRM and workflow management solutions tailored specifically for property management teams.

The platform integrates communication tools, enabling property teams to capture and manage customer interactions seamlessly. APTLY’s functionalities include real-time synchronization of email communications, call tracking, SMS messaging, and automated workflow initiation from web forms—all designed to enhance customer engagement and operational efficiency. Primarily serving property management companies, APTLY aims to alleviate common pain points such as fragmented communication channels and manual data entry. The software has been deployed across various geographical markets, including the United States, Canada, and several countries in Europe, catering to diverse property management needs.

APTLY generates revenue through a subscription-based model, providing clients with access to its comprehensive suite of CRM and workflow management tools. This model allows property management companies to subscribe to different service tiers based on their operational requirements, which may include features like automated lead capture, shared inboxes for team collaboration, and customer retention analytics. Clients typically engage with the platform on a monthly or annual basis, with pricing structures tailored to the scale and specific needs of the business. The company’s flagship services enhance communication and workflow efficiency, significantly impacting occupancy rates and customer satisfaction for users in the property management sector.

With the recent USD 5. 00 mn funding raised in December 2019, Invisible Apps, Inc. aims to enhance its product offerings and expand into new geographical markets. The company is currently designing upcoming features to improve user experience, with plans to launch these innovations by late 2023.

Additionally, it targets expansion into the European market to cater to a growing customer base, aiming to establish a stronger presence by 2024.