CPMStar
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CPMStar - overview
Established
2001
Location
Santa Monica, CA, US
Primary Industry
Software
About
Based in California, US, and founded in 2001, Tactics Network, LLC, doing business as CPMStar, operates as an advertising service provider that offers a games-focused advertising platform for game developers. In March 2024, Aditude Inc. , a portfolio company of Volition Capital, acquired CPMStar. CPMStar offers a real-time bidding (RTB) advertising platform for game developers and publishers.
The company connects advertisers with game publishers and content providers, leveraging machine learning and code generation to optimize revenue for publishers. The firm offers an in-game API that allows users to integrate ads into their game, providing additional revenue streams.
Current Investors
Aditude Inc
Primary Industry
Software
Sub Industries
Advertising Agencies & Media Buyers, eMarketing/Digital Marketing, Sales & Marketing Software, Application Integration Software, Analytics & Performance Software
Website
www.cpmstar.com
Verticals
AdTech, Cloud Computing
Company Stage
Add-on
Total Amount Raised
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