Choice Brands Adhesives Limited

Choice Brands Adhesives Limited, headquartered in Cincinnati, US, was established in 2010. The company operates in the adhesive manufacturing sector, focusing on providing tailored bonding solutions. In April 2021, the company was acquired by Innovative Chemical Products Group, LLC, as part of a strategic move to enhance their offerings in the professional roofing adhesive market. This acquisition was completed in May 2021, with the financial details of the transaction undisclosed.

The number of deals involving the firm totals two, with the most recent deal occurring in April 2021. Choice Adhesives specializes in the manufacture and supply of a comprehensive range of high-quality adhesives, sealants, primers, and cleaners tailored for various industries. Their core product offerings include solvent-based, water-based, aerosol, and hot melt adhesives, which are engineered to perform under demanding environmental conditions. These products are widely utilized in sectors such as woodworking, flooring, furniture, insulation, roofing, and footwear, addressing the specific bonding needs of professionals and businesses.

With over 500 different adhesive formulations available, Choice Adhesives serves a diverse clientele that includes manufacturers, contractors, and artisans across North America, Europe, and Asia. Their commitment to innovation ensures a consistent supply of customized adhesive solutions that meet the unique requirements of each application. Choice Adhesives generates revenue primarily through direct sales to businesses in various sectors, operating on a Business-to-Business (B2B) model. Clients typically engage in transactions that involve bulk purchasing of adhesives tailored to their specific manufacturing needs, with options for custom formulations available upon request.

The pricing structure is designed to accommodate different volume requirements, facilitating partnerships with both large-scale manufacturers and smaller enterprises. While specific pricing plans for their flagship products, such as their eco-friendly adhesive line, are not disclosed, the company maintains a competitive edge through its ability to provide both standard and specialized adhesive solutions to various markets, including construction, furniture production, and specialty vehicle manufacturing. Following the acquisition in May 2021, Choice Adhesives aims to leverage its expanded capabilities to introduce new products that cater specifically to the professional roofing adhesive market. The company plans to enhance its product lineup with innovative formulations in the coming year.

Additionally, there are intentions to expand operations into new geographic regions, specifically targeting markets in Europe and Asia by the end of 2023. The recent acquisition will support these initiatives by strengthening the overall product offering and increasing market penetration.