Cherry Spelglädje AB
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Cherry Spelglädje AB - overview
Established
1963
Location
Stockholm, -, Sweden
Primary Industry
Travel & Leisure
About
Cherry Spelglädje AB, based in Sweden, operates as a gaming company offering a comprehensive online and land-based casino experience, catering to diverse player preferences. Founded in 1963, Cherry Spelglädje AB is engaged in providing gaming services, including both online and physical casino operations. The company was involved in a major acquisition in December 2018 when a consortium led by Bridgepoint acquired Cherry AB for SEK 9. 19 billion, transitioning the firm from public to private ownership.
Cherry’s headquarters is located in Stockholm, Sweden. The latest funding round, Public to Private, raised SEK 9. 19 billion, marking the total amount raised by the company. This acquisition was led by Bridgepoint, with involvement from firms such as Klein Group AS and Prunus Avium Ltd.
As of June 1, 2019, the company has completed one notable deal. Cherry Spelglädje AB operates a well-established online and land-based casino platform, featuring a wide array of gaming experiences. The offerings include over 350 blackjack and roulette tables, in addition to a vast selection of modern slot games, designed to engage various customer segments. The platform caters to both casual gamers and experienced players, ensuring high-quality entertainment options.
Its services are strategically positioned in key markets across Sweden and potentially other regions where online gambling is regulated. In the most recent year, Cherry Spelglädje AB reported a revenue of SEK 17,952,909. 50, alongside an EBITDA of SEK 1,515,850. 60 for 2024.
The revenue is generated through direct-to-consumer interactions in both online and land-based gaming, relying on a pay-per-play structure, with substantial revenue originating from wagers on table games and slot machines. Additional revenue streams are likely sourced from advertising partnerships, enhancing overall financial performance. Cherry Spelglädje AB is poised for future growth by actively seeking to expand its product offerings and geographic reach. While specific upcoming products are not detailed, the company plans to explore new market opportunities as regulations permit.
The funds raised from the recent Public to Private transaction will likely support these expansions and product developments. The company aims to enhance its market presence further, particularly focusing on regions where online gaming regulations are favorable.
Current Investors
Bridgepoint Group, Prunus Avium Ltd, Klein Group AS
Primary Industry
Travel & Leisure
Sub Industries
Casinos & Gambling, Web Applications, Gaming
Website
www.cherry.se/
Verticals
Mobile Apps
Company Stage
Mature
Total Amount Raised
Subscriber access only
Cherry Spelglädje AB - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Public to Private | Completed | Cherry Spelglädje AB | - |
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