Cake
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Cake - overview
Established
2015
Location
-, MA, US
Primary Industry
Internet
About
Founded in 2015 by MIT and Harvard alumni and based in Boston Massachusetts, My Exit Strategy, Inc. , dba Cake, is a cloud- based digital platform which provides planning and support tools for advance care and end of life planning, which is owned and operated by My Exit Strategy, Inc. Through is online platform, Cake provides users with access to its library of resources and interactive tools that use AI and data science, to help consumers plan for end-of-life healthcare, funeral, and legacy planning as well as financial planning. Cake’s platform is aimed at both individuals and enterprises such as banks and hospitals.
While Cake’s platform provides users with access to free guidance and planning materials, it also operates a premium subscription model. Through a subscription, users have access to more advanced features, which includes support from end-of-life experts and greater document storage space.
Current Investors
Foundation Partners Group, LLC, Bantam Group, LaunchCapital
Primary Industry
Internet
Sub Industries
Web Applications, Connectivity Software, Legal Software, Medical Software
Website
www.joincake.com
Verticals
FinTech, HealthTech
Company Stage
Add-on
Total Amount Raised
Subscriber access only
Cake - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Add-on | Completed | Cake | - |
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