CA Customer Alliance GmbH

CA Customer Alliance GmbH, based in Berlin, Germany, specializes in Review Management Software that enhances the collection and analysis of customer feedback, primarily for the hospitality sector. Founded in 2009, CA Customer Alliance GmbH operates in the realm of customer feedback management. The company was established by Dulce Beltrán, Moritz Klussmann, and Torsten Sabel. The current CEO is Willem Stimberg.

It has secured a total of 5 funding deals, with the latest being a Series A round in July 2012, where it raised EUR 0. 50 mn from investors including High-Tech Gruenderfonds and Mountain Super Angel. The company’s current valuation stands at EUR 2. 112 mn, with its headquarters located in Berlin, Germany.

Customer Alliance specializes in Review Management Software designed to streamline the collection, analysis, and response to customer feedback, particularly in the hospitality sector. The platform integrates features such as automated review requests, survey distribution via email and QR codes, and real-time analytics on customer satisfaction metrics. This allows businesses to manage guest feedback from a single dashboard, aggregating reviews from over 35 online portals like Google and TripAdvisor. Their client base includes hotels, restaurants, and service providers across Europe and North America, focusing on enhancing guest experiences and improving online reputations.

Customer Alliance operates on a subscription-based revenue model, offering pricing packages starting from EUR 98 per month. Clients enter into agreements for a specified duration, gaining access to features such as automated review collection, analytics, and response management tools. The majority of transactions are B2B, with clients including hotels and restaurant chains that use the platform to enhance their online visibility and engage customers effectively. As of July 2012, CA Customer Alliance plans to further expand its Review Management Software features and enhance its market presence.

The company aims to launch new product functionalities designed to provide additional insights into customer behavior, although specific release dates have not been disclosed. Furthermore, it has plans to venture into new geographic markets in Europe and North America to broaden its client base. The proceeds from the latest financing round will be utilized to support these growth initiatives and enhance product development.