Bubs Organic, LLC
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Bubs Organic, LLC - overview
Established
2006
Location
Sydney, NSW, Australia
Primary Industry
Food
About
Bubs Organic, LLC is an Australian company specializing in the production of organic baby formulas and baby foods, prioritizing natural ingredients designed to support the nutritional needs of infants and toddlers. Founded in 2006 and headquartered in Sydney, Australia, Bubs Organic, LLC develops high-quality baby nutrition products. The company has received notable funding, including a PIPE round in April 2019, where C2 Capital Partners acquired a 15% minority stake for AUD 31. 44 million.
The total amount raised by the company stands at AUD 31. 44 million. Reg Weine serves as the CEO. Bubs Australia specializes in the development and production of high-quality baby formula and organic baby food.
Their core product line includes a variety of infant formulas and toddler milk options, catering to different growth stages. All products are made from natural ingredients and are available in markets including China, Singapore, the United States, Malaysia, Vietnam, and Japan, appealing to health-conscious parents and caregivers seeking safe nutrition options for their children. In 2023, Bubs Australia reported a revenue of AUD 40,474,705. 30, with an EBITDA of AUD -70,573,924.
70. Revenue is generated through direct-to-consumer sales and partnerships with retailers and wholesalers, enhancing market presence. Bubs Organic, LLC aims to expand its product offerings and geographic reach. Following the recent funding round in April 2019, the company plans to acquire Deloraine and extend its operations in China.
This strategic move is expected to leverage the capital from the PIPE investment to support these initiatives.
Current Investors
Wattle Hill Capital, C2 Capital Partners
Primary Industry
Food
Sub Industries
Snack Foods, Dairy Products
Website
www.bubsaustralia.com
Verticals
E-commerce
Company Stage
Mature - Growth Capital
Total Amount Raised
Subscriber access only
Bubs Organic, LLC - timeline of key events

Bubs Organic, LLC - financials
| Fiscal Year Ended | Jun 30, 2011 | Jun 30, 2012 | Jun 30, 2013 | Jun 30, 2014 | Jun 30, 2015 | Jun 30, 2016 | Jun 30, 2017 | Jun 30, 2018 | Jun 30, 2019 | Jun 30, 2020 | Jun 30, 2021 | Jun 30, 2022 | Jun 30, 2023 | Jun 30, 2024 | Jun 30, 2025 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Revenue (USD) | 86,000 | 64,721 | 46,407 | 38,074 | 15,967 | 3,659,328 | 3,921,182 | 16,906,256 | 43,914,853 | 54,644,952 | 39,312,738 | 89,297,324 | - | - | - |
| % Revenue Growth (YoY) | - | (24.7%) | (28.3%) | (18.0%) | (58.1%) | 22818.1% | 7.2% | 331.2% | 159.8% | 24.4% | (28.1%) | 127.1% | - | - | - |
| EBITDA (USD) | (2,864,852) | 53,179 | (496,050) | (852,612) | (1,530,074) | (1,019,981) | (4,941,960) | (65,716,711) | (33,965,057) | (10,974,131) | (72,741,510) | (7,378,216) | - | - | - |
| Operating Income (USD) | (2,866,360) | 50,688 | (498,290) | (855,157) | (1,532,434) | (1,107,978) | (5,058,494) | (66,025,718) | (35,144,011) | (15,037,949) | (76,515,692) | (10,445,126) | - | - | - |
| Operating Margin | (3333.0%) | 78.3% | (1073.7%) | (2246.0%) | (9597.5%) | (30.3%) | (129.0%) | (390.5%) | (80.0%) | (27.5%) | (194.6%) | (11.7%) | - | - | - |
| % EBITDA Margin | (3331.2%) | 82.2% | (1068.9%) | (2239.4%) | (9582.7%) | (27.9%) | (126.0%) | (388.7%) | (77.3%) | (20.1%) | (185.0%) | (8.3%) | - | - | - |
| NET Income (USD) | (2,866,360) | 50,688 | (498,290) | (855,157) | (1,532,434) | (1,289,249) | (5,041,338) | (64,658,942) | (35,509,236) | (7,771,138) | (74,737,920) | (11,377,544) | - | - | - |
| % Net Margin | (3333.0%) | 78.3% | (1073.7%) | (2246.0%) | (9597.5%) | (35.2%) | (128.6%) | (382.5%) | (80.9%) | (14.2%) | (190.1%) | (12.7%) | - | - | - |
Bubs Organic, LLC - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Add-on | Completed | Australia Deloraine Dairy Pty Ltd | - | ||||||||
| PIPE | Completed | Bubs Organic, LLC | - | ||||||||
| PIPE | Completed | Bubs Organic, LLC | - |
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Bubs Organic, LLC - employee data


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