Backupify

Backupify is a cloud-to-cloud data protection service that specializes in securing critical data for Microsoft 365 and Google Workspace users through automated backup solutions. Founded in 2008 in Boston, US, Backupify provides cloud data backups and was acquired by Datto, a General Catalyst Partners portfolio company, in December 2014. The company has engaged in 7 investment deals to date, with its latest funding round being Series C, raising USD 9. 00 mn from investors including Avalon Ventures, General Catalyst Partners, Lowercase Capital, and NortonLifeLock Inc.

Backupify is a cloud-to-cloud data protection solution designed primarily for Microsoft 365 and Google Workspace users. The company offers automated backup services that ensure the recoverability of critical data across various applications, including Exchange, OneDrive, SharePoint Online, Gmail, Google Drive, and more. Backupify functions by providing three daily point-in-time backups, enabling users to quickly restore lost data in the event of ransomware attacks, user errors, or administrative mistakes. The product serves a diverse client base, including over 40,000 companies across North America and Europe, and is aimed at organizations that need reliable and secure data retention solutions, meeting the needs of IT departments and businesses seeking to mitigate risks associated with data loss while ensuring compliance with data protection regulations.

Backupify generates revenue primarily through subscription-based models targeting businesses in need of comprehensive backup solutions. Clients typically engage with Backupify on an annual subscription basis, gaining access to its suite of backup products tailored for platforms like Google Workspace and Microsoft 365. The pricing structure includes tiered plans based on data volume and user count, allowing organizations to choose the most appropriate level of service for their needs. Backupify's offerings include unlimited retention, granular restore options, and dedicated support, reinforced by partnerships with IT service providers and consultants.

While specific upcoming products have not been disclosed, Backupify continues to enhance its service offerings to meet evolving customer needs. The company aims to expand further into international markets, focusing on regions in North America and Europe. The recent funding from its Series C round will support these expansion efforts. Following its acquisition by Datto in December 2014, Backupify has positioned itself to leverage Datto's resources for further growth.