Aruliden
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Aruliden - overview
Established
2006
Location
New York, NY, US
Primary Industry
Software
About
Aruliden is a design and innovation studio focused on crafting brands, products, and experiences that adapt to the evolving demands of various markets, offering a blend of strategic and creative services. Founded in 2006 in New York, US, Aruliden operates as a strategic design and innovation studio. The company was co-founded by Rinat Caroggio and Johan Liden, who continue to lead the firm. In April 2021, Aruliden was acquired by Material Holdings, LLC, a portfolio company of Tailwind Capital, for an undisclosed sum, aimed at enhancing design experiences.
The company has completed 1 deal since its inception. Aruliden specializes in brand development, encompassing narrative creation, logo design, and digital as well as physical product development. The firm supports brands at various lifecycle stages, including pre-launch initiatives and repositioning strategies for established brands. Their diverse client roster includes Movado and Verizon, and they operate in key markets across North America, Europe, and parts of Asia, tailoring their innovative services to meet regional needs.
Aruliden generates revenue through project-based engagements and long-term partnerships across various sectors. Their revenue model includes contracts for branding strategies, product designs, and interactive experiences, catering to both B2B and direct-to-consumer markets. They offer a range of pricing structures, from one-off project fees to ongoing retainer agreements, aimed at delivering customized solutions for their clients. Following their acquisition in April 2021, Aruliden plans to enhance its design and innovation capabilities, leveraging the resources of Material Holdings to expand its presence in Silicon Valley and Europe.
The leadership team, including Co-founder and CEO Rinat Caroggio, aims to develop new products and experiences, although specific new offerings and launch dates have not been disclosed. This strategic alignment is expected to support the company's growth initiatives in these targeted geographic regions.
Current Investors
Material Holdings, LLC
Primary Industry
Software
Sub Industries
Multimedia & Graphics
Website
www.aruliden.com
Company Stage
Add-on
Total Amount Raised
Subscriber access only
Aruliden - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Add-on | Completed | Aruliden | - |
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