Agent Support Group

Agent Support Group specializes in providing a wide array of life insurance and annuity products, focusing on delivering tailored solutions to insurance advisors and brokers across the United States. Founded in 1973 and headquartered in New York, US, Agent Support Group operates as a general agent for various leading insurance companies. The company primarily focuses on life insurance and annuities, catering to the needs of insurance advisors and brokers. The CEO, Jay Scheiner, along with Samuel Kaufman, leads the company.

In December 2019, AmeriLife Group, LLC acquired a majority stake in Agent Support Group, although the financial details of the deal were not disclosed. Agent Support Group (ASG) offers a comprehensive range of insurance products and services, focusing on life insurance and annuities. Their core product offerings include term life, whole life, universal life, and innovative guaranteed products, catering to both individual clients and more complex needs such as second-to-die insurance policies. ASG serves as a general agent for numerous leading insurance companies in the United States, providing a robust selection of products designed to meet diverse insurance requirements.

The company places emphasis on leveraging advanced technology, innovation, and underwriting expertise, ensuring that clients receive tailored solutions. The primary customer base comprises insurance advisors and brokers across various states, including New York, New Jersey, California, and Florida, facilitating their ability to enhance their client’s financial security and retirement planning. Agent Support Group generates revenue primarily through commissions on the insurance policies sold, as well as through fees associated with various advisory services. The transactions typically occur in a B2B model where insurance brokers and financial advisors partner with ASG to access its product offerings and tools.

This collaborative relationship allows brokers to streamline their processes, thereby driving sales and enhancing client satisfaction. ASG’s transaction structure includes providing advisors with resources such as technology solutions and marketing support, which assist them in effectively selling flagship life insurance products and annuities. The pricing structure for these services is designed to incentivize long-term partnerships, ensuring that advisors receive ongoing support and access to competitive insurance products tailored to meet the ever-evolving needs of their clients. Agent Support Group aims to expand its product offerings, focusing on the development of new innovative insurance solutions targeted for launch in 2024.

The company is also planning to expand its market presence in states such as Texas and Illinois by the end of 2025. The acquisition by AmeriLife Group will provide additional resources to support these initiatives, enhancing ASG's capacity to innovate and meet the evolving needs of insurance advisors and their clients.